|English: It is a view of mbrace mobile application (Photo credit: Wikipedia)|
The “bring your own device”
(BYOD) phenomenon is a factor behind mobile application management,
with personal PC, smartphone and tablet use in business settings (vs.
business-owned devices) rising from 31 percent in 2010 to 41 percent in
When an employee brings a personal device into an enterprise setting,
mobile application management enables the corporate IT staff to download
required applications, control access to business data, and remove
locally cached business data from the device if it is lost, or when its
owner no longer works with the company.
The best practices and use of mobile devices in the workplace are here to stay. also being driven from above. According to Forrester Research, businesses now see mobile as an opportunity to drive innovation across a wide range of business processes.
Forrester issued a forecast in August 2011 predicting that the “mobile
management services market” would reach $6.6 billion by 2015 – a 69
percent increase over a previous forecast issued six months earlier.
Citing the plethora of mobile devices in the enterprise – and a
growing demand for mobile apps from employees, line-of-business
decision-makers, and customers – the report states that organizations
are broadening their “mobility strategy” beyond mobile device management
to “managing a growing number of mobile applications.”