|English: A black version of an emblem used by iOS app developers to indicate that something is available for download from the App Store. It has a image of an iPhone and reads “Available on the App Store”. (Photo credit: Wikipedia)|
|English: A gray version of an emblem used by iOS app developers to indicate that something is available for download from the App Store. It has a image of an iPhone and reads “Available on the iPhone – App Store”. (Photo credit: Wikipedia)|
The first thing you should know is that the algorithms behind the activity. Let’s about Apple, for today
Often mobile developers work independent of validation or publishers. This makes no sense. Based on data and facts, time and money can be saved. The general principles are clear for positioning.
The main factor affecting an app’s position in top apps positioning in Apple’s app store is number of installs. The more an app is installed, the higher its ranking. Imagine what can be accomplish by buying a large number of installs.
Next, consider the time period in which the highest amount of installs were downloaded in the shortest amount of time. Klout and research shows that you need the highest number of installs in the shortest period of time, and to stay in the top, you need regularity of installs. There have been numerous experiments that show that the first three days are key to getting into the Top Apps chart.
The ratings are calculated and updated once every three hours,
Reaching for the stars – The stars that users give an app– are another influential factor affecting an app’s ranking. Ask users to vote higher stars within the first three days, immediately.
Yet another factor which may exist but has yet to be proved is large numbers of uninstalls of an app from devices. Some researchers believe that this influences an app’s position in the Top Apps chart.
Search Engine Results Page in the App Store
Let’s talk traffic – A considerable share of traffic comes from searches using the search function provided by the store. What’s more, this traffic is considered the most desirable, since it includes the highest share of installations done by loyal users.
The following affects ranking on the search engine results page:
Name of the publisher;
Name of the app;
The app’s rating;
Number of installations—the main factor.
Those are my observations, thoughts and insights to developing, marketing and publishing successful apps within the Apple world of apps.