IBM Introduces Powerful Analytics from Watson for Everyone
Making its biggest announcement in a decade as leader in analytics, IBM today announced Watson Analytics,
a breakthrough natural language-based cognitive service that can
provide instant access to powerful predictive and visual analytic tools
for businesses. According to analysts, only a small fraction of business
people use powerful analytics tools as part of their decision making
IBM Watson Analytics is designed to make advanced and predictive analytics easy to acquire and use. The first release of Watson Analytics includes a freemium version
of its cloud-based service designed to run on desktop and mobile
IBM Watson Analytics uses natural language to make interaction with
powerful, predictive analytics easier with the ability to understand key
questions, such as:
Unlike analytics offerings designed primarily for data scientists and
analysts predominantly focused on visualization, IBM Watson Analytics
automates steps like data preparation, predictive analysis, and visual
storytelling for business professionals across data intensive
disciplines including marketing, sales, operations, finance and human
Three key innovations can greatly reduce the skills required to engage in advanced analytics:
- Single Business Analytics Experience – Unlike
today’s separate analytics tools designed for different kinds of
analysis and data tasks, Watson Analytics is a seamless, unified
experience that brings together a set of self-service enterprise data
and analytics capabilities on the cloud. Business professionals identify
their problem, and Watson Analytics can help them source the data,
cleanse and refine it, discover insights, predict outcomes, visualize
results, create reports or dashboards, and collaborate with others.
- Guided Predictive Analytics – Watson Analytics
features the use of predictive analytics to surface key relevant facts
and uncover unforeseen patterns and relationships. This process sparks
new questions and better insight, directing users to parts of their
business that matter most.
- Natural Language Dialogue–Watson Analytics speaks
the language of business and people by enabling someone to simply type
in what they would like to see; Watson Analytics produces results that
explain why things happened and what’s likely to happen, all in familiar
business terms. And as business professionals interact with the
results, they can fine-tune questions to get to the heart of the matter.
Most analytic offerings assume users have data ready for analysis, a
clear idea of the type of analysis needed, and the skills and time to
build a model for analysis. However, most business users have none of
these things. Finding and validating data can represent 50 percent or
more of the time in an analysis project.
users often then struggle with figuring out what analysis would be
relevant and how to tell the story in a report or diagram. Watson
Analytics automates these steps to accelerate users’ ability to get to
the answers they’re seeking, quickly and on their own.
Watson Analytics also incorporates natural language processing so
business users can ask the right questions and get results in terms
familiar to their business that can be read and understood or interacted
with. As users interact with the results, they can fine-tune their
questions and the data to surface the most relevant facts and uncover
unforeseen patterns and relationships, which will enable predictive
decision making for all levels of users.
Watson Analytics delivers a unified analytics and data experience on
the cloud. Like other IBM Cloud solutions, it will be hosted on
SoftLayer and available through the IBM Cloud marketplace.
IBM also intends to make Watson Analytics services available through
IBM Bluemix to enable developers and ISVs to leverage its capabilities
in their applications.