NEW YORK (TheStreet) –– IBM (IBM_) signed an exclusive deal with Apple (AAPL_) on
Tuesday aimed at bringing a slew of new business apps to the mobile
market, an effort at combining IBM’s big data capabilities with the
analytics and user-friendliness of the iPhone and iPad.
IBM Global Business Services Sr. Vice President Bridget van
Kralingen said the deal had been worked on for some time. “We came at
this together,” van Kralingen said in a phone interview with TheStreet.
“We feel really quite strongly about one another’s unique positioning.
IBM is the gold standard for enterprise, and Apple is the gold standard
for the consumer and consumability apps.
eight-striper wordmark of IBM, the letters “IBM” in City Medium
typeface. Introduced in 1967. Trademarked by International Business
Machines Corporation. (Photo credit: Wikipedia)
The logo for Apple Computer, now Apple Inc.. The design of the logo
started in 1977 designed by Rob Janoff with the rainbow color theme used
until 1999 when Apple stopped using the rainbow color theme and used a
few different color themes for the same design. (Photo credit: Wikipedia)