Customer Service is the New Marketing
Customer Service is the New Marketing (Photo credit: Intersection Consulting)

Thoughts on Digital Tech and In-Store Marketing
marketing has undergone a thorough digital transformation at
supermarkets, Robert Klara writes. IBeacons that engage shoppers via
their smartphones are just one example; others include microchips
embedded in products that prompt nearby videos to play when picked up,
and carts that scan shoppers’ items for them

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